Donor retention (or should be) is an area of major concern for most nonprofits. The average rate of year-to-year retention according to most studies have hovered around 50%. That is, half of donor organizations live with them-half away.
Even if you are an organization that raises a lot of money every year, losing half of your supporters scary. The amount of work required to grow back that very large base. Cost to acquire new donors have been counted anywhere from 5-7 times the cost of getting a follow-on gift from donors who had been there. You can check out https://emamcf.com/ for getting more information about donor software.
Sustainability is a term that may be excessive. However, it is very important to you that your mission can be sustained. When you are ongoing, you can meet the needs of the present without compromising those of the future. For most nonprofits, which means that you must have the ability to ensure that you have a dependable source of funds come year after year after year.
Fundraising sustainable, therefore, means that you can make sure that these funds will be coming even if it leaves the donor. How? There are five main things that you must have to ensure sustainable funding development programs:
• A broad and diverse funding base
• A relatively large prospect pool
• A way to continue to grow that prospect pool
• Many farming opportunities
• A strong stewardship program
A fund development program is truly sustainable, organic. This is what you do when you are working is not something you should enter into your work day. And because you're always taking care of the existing donor, find new prospects, using different ways to engage in your organization, you will find that the donor retention goes way up.